Shopping Center | 841,000 square feet
A true neighborhood center and gathering place for people of all ages and stages. Bella Terra was looking to revitalize the center and make it a destination for connection and entertainment, getting fit and feeding the family, a wardrobe update and pampering treat, a brighter smile and clearer vision, stocking up and chowing down, home decor and more...
The Campaign: Your Everyday Everything.
A blend of imagery that depicts the fullness of "everyday" is mixed with black and white blocks to convey the bold, yet laid back way of life at Bella Terra. Visuals of the offerings tell the story of what will be found, and the people allow the reader to see themselves mirrored in the place. From fashion to fitness, necessities to nails, beauty to baristas...the tagline says it all...at Bella Terra, you will find...Your Everyday Everything.
All campaign images captured by The Larson Group in-house photographers, Michelle Larson and Julie Cimpko on-site at Bella Terra.