Hoag is a not-for-profit regional health care delivery network in Orange County, California, that treats nearly 30,000 inpatients and 350,000 outpatients annually.
THE CAMPAIGN: Hoag Health Is...
The campaign featured striking black and white imagery of healthy, energetic people paired with Hoag's signature blue color and and the bold headline HOAG HEALTH is...The word HEAL is cleverly highlighted in the word health. The end of the sentence changes with each demographic:
HOAG HEALTH is...
Redefining Wellness for Women of All Ages
Redefining the Future of Orthopedicst
Redefining What Neuroscience Can Offer
Redefining the Future of Cardiovascular Care