River Oaks District is a mixed-use development in an affluent community in Houston, Texas. An exclusive collection of designer brands, first to market restaurants, along with luxury apartment living and upscale office space, this destination offers a unique and distinctive experience to a discerning audience.

THE CAMPAIGN: UNDENIABLY…

Spring is in full bloom at River Oaks District. Taking inspiration from this season’s most prominent trends, we conducted our photo shoot in a studio laden in soft pastel tones, accented subtly with exotic fresh flowers. This elegant simplicity allowed the fashions to take the lead. Each ad features images from a single store to tell a particular story, while the Trend Guide gives a spread to each boutique for a pleasant peruse through the flip book. The entire production was captured on video to portray a perfect representation of the season in motion. The dreamy, aspirational feel of this campaign draws the viewer in and deepens their UNDENIABLE attraction to River Oaks District.

All campaign images captured by The Larson Group in-house photographers, Michelle Larson (fashion) and Julie Cimpko (products).

Never has a place in Houston been so filled with inspiration; whether tasted, touched, seen or felt, no one leaves less than sufficiently impressed. All of the shops and restaurants that make up River Oaks District have been hand-picked and curated to create the ultimate elevated shopping and dining destination.

THE CAMPAIGN: Undeniably...

In this campaign, we showcase River Oaks District's most outstanding features in an elegant layering of visuals and descriptive words. A stunning woman photographed in an R.O.D. store or restaurant, an R.O.D. architectural shot, and textural images combine to create the perfect representation. The color palette is carried through the pictures and then mimicked in the graphical gradient. Overall this approach has a dreamy, aspirational feel that draws the viewer in and deepens their undeniable attraction to River Oaks District.

All campaign images captured by The Larson Group in-house photographers, Michelle Larson and Julie Cimpko on-site at River Oaks District.

Shopping Center  |  125,000 square feet

Lido Marina Village, the iconic historical bayside property in Newport Beach, CA, has been artisanally revitalized by DJM Capital Partners. This transformed, charming village with a laid-back-luxe vibe brings the LA fashion scene to The OC. With a collection of new-to-market coveted boutiques, restaurants and creative office space, all overlooking the Newport Harbor, Lido Marina Village has become a destination like no other.

THE CAMPAIGN: Chic, Casual, Curated... 

The campaign highlights the geographic location and all that it has to offer; the views, the ocean air, the sound of the seagulls and the water lapping against the dock. The marketing visuals feature distinctive seaside imagery, accompanied by words and phrases that define the attitude and overall experience. The fonts chosen create a balance between modern and vintage, like the village itself. 

All campaign images captured by The Larson Group in-house photographers, Michelle Larson and Julie Cimpko on-site at Lido Marina Village.

Luxury Apartment Homes

A place where you call neighbors friends. With a distinct new take on form & function, reflected in clean lines, classic accents, and highlighted by a relevant and modern color scheme. Intimate gathering spaces are complimented by contemporary design and luxurious amenities. 

A central location in the heart of booming Silicon Valley encourages residents to discover the flavors of the community and draw inspiration from a thriving local arts & cultural district.

THE CAMPAIGN:  Be Inspired. Be Energized. Be Moved.

The word Verve is defined as spirit, enthusiasm, vitality. Our task was to bring this energy to life in the marketing of this brand new property in Mountain View, California. The palette of the campaign compliments perfectly the exteriors and interiors. The feel is bold, modern and dramatic while maintaining a sense intimacy and comfort. The graphics are brought to life through several mediums including print ads, signage, social media and an innovative installation on a pre-leasing Airstream trailer. The mission of the creative is to entice qualified residents to...BE MOVED.

Resort & Spa  |  Ubud, Bali

In a verdant valley in Bali’s cultural heart, nestled among lush mountains and scenic rice fields, Wapa di Ume is a resort like no other. The oasis of calm and serenity is owned and entirely staffed by Balinese, offering guests an authentic immersive experience. With a total of 33 units, including spacious suites with private view decks and luxurious villas with private pools overlooking exotic natural beauty, every facet of the property is exceptionally dreamy. 

THE CAMPAIGN: Bali Beckons, Answer the Call

The creative concept features a visual feast for the eyes with imagery of Wapa di Ume’s stunning rooms, pool area and surrounding unrestrained views. The headline prompts a call-to-action…while the subhead extends the invitation. The campaign plays on the dreams of the reader… all of which have Bali as a must-see destination, or they have been before and have promised themselves to return. It’s not tough to sell paradise, and this resort epitomizes heaven on earth. Designed are ads, as a two-page spread and full pages, as well as an eblast highlighting promotional packages available to please a variety of travel objectives. 

Big city chic and European charm blend seamlessly at The Shops Buckhead in Atlanta. A mixed-use walkable luxury shopping, dining, living district where art, style and ambiance converge and allow for an unforgettable urban experience.

THE CAMPAIGN: ART IN ACTION…

At The Shops Buckhead Atlanta art is celebrated everyday. Local artists are supported with commissioned installations throughout the center, live art activations and events, as well as partnering with select Atlanta artists to create the sets/backdrops for our seasonal fashion shoots. Tim Kent and Jeremy Brown are the featured artists for Spring 2018. Their amazing canvases combine with stunning designer looks to capture the season perfectly.

All campaign images captured by The Larson Group in-house photographers, Michelle Larson (fashion) and Julie Cimpko (products).

Luxury Office Tower

A 26-story office tower offering the best location in downtown Nashville to do business. With unobstructed, 360-degree views, 501 Commerce will be fully equipped with state-of-the-art technology, best-in-class amenities, and LEED Silver sustainable infrastructure. Unique design features and proximity to the exciting dining/shopping/living, combine to create a dynamic work environment, sure to attract and retain the best & brightest employees. 

THE CAMPAIGN: Innovate Here.

The timing couldn’t be better to build a stunning office tower in Nashville; America’s current “hot spot.” The architectural design that mindfully blends the old with the new is what inspires the creative for this campaign. All headlines are created to be a call-to-action throughout the campaign…INNOVATE HERE. Imagine This. Visualize the Future. Make Ideas Happen. This strong and striking stance, synergistic with the visuals, is purposeful and direct... this is an opportunity not to be missed. The tone is vibrant and sexy, depicting the dynamic location in the heart of the city, and the modern vibe that 501 Commerce will bring to the community. Images are curated to tell the story of incredible amenities, the architecture, the space, but also the art & music scene, the nightlife, the real and the gritty, the flavor & the fun that surrounds the tower. Overall this approach nods to Nashville’s authentic and enticing character, while messaging the elevated experience that 501 Commerce promises.

Mixed-Use  |  6.7 acres

A contemporary residential tower, Class-A office tower, 200,000 square feet of walkable shops and rooftop restaurants, a renovated conference center, the upcoming national museum of African American Music and world class entertainment offerings sets the backdrop for this neighborhood renaissance rooted in the thriving artistic culture of Nashville, with a fresh interpretation all its own.

Shopping Center

In the heart of Wailea Resort on the island of Maui, The Shops at Wailea is the island’s premier shopping and dining destination,
home to more than 70 distinct boutiques including Louis Vuitton, Prada, Gucci, Tiffany's, shops, restaurants and galleries.

THE CAMPAIGN:  Shop. Dine. Unwind.

In this campaign, we showcase The Shops at Wailea's most outstanding feature...its location. Neighbors with four of the most upscale resorts on Maui, The Shops at Wailea attracts wealthy tourists from around the world. The scenic imagery married with the resort casual merchandise create an iconic identity for the center. Overall this approach is dreamy, aspirational and draws the viewer in and invites them to shop and dine in paradise.

Mixed Use | 648,000 square feet

Manhattan Village, an open-air, mixed-use center in the heart of one of the nation’s wealthiest beach communities, is undergoing a major redevelopment. When complete, the new Manhattan Village will be expanding to 648,000 feet with an indoor-outdoor coastal shopping and dining experience unlike anything else.

THE CAMPAIGN: ENHANCING LIFE ALONG THE COAST

The campaign Enhancing Life Along the Coast highlights the beautiful beachside location of the center, and all that Manhattan Village has to offer – comfy lounging spaces, chef-inspired restaurants, charming boutiques and more. A soft muted palette, paired with airy lifestyle photography, give a sense of place and define that casual-chic feel. The mix of modern and script typography adds a touch of distinction and elegance. All come together to remind us that Manhattan Village is a special place for neighbors and friends to gather, socialize and celebrate in style.

All campaign images captured by The Larson Group in-house photographers, Michelle Larson (fashion) and Julie Cimpko (products).

Luxury Apartment Homes  |  279 Residences

Grey House is located in the heart of Houston’s top shopping, dining and entertainment destination, River Oaks District. Two high-style buildings and 279 contemporary residences offering luxe features, lavish finishes, resort style pools, modern decor and alluring views. 

THE CAMPAIGN: Be Well Addressed.

This campaign has a contemporary/clean approach with minimal color and a bit of shine. Blending artful design elements with black & white photography, jeweled with a bit of gold metallic for a splash of luxe. This strong and striking stance, synergistic with the visuals, is purposeful and direct...Be Well Addressed. There’s only one thing more fashionable than experiencing Houston’s most sophisticated have: living it. All campaign elements and marketing efforts are an invitation to live in Houston’s newest and most luxurious enclave. 

Mixed-Use  |  300,000+ square feet

NOHO WEST stands as the San Fernando Valley’s new urban center in North Hollywood, just west of the popular NOHO Arts District. The project will provide over 300,000 square feet of new retail stores and restaurants, a professional office tower and hundreds of multi-family residential units. Designed with a main street and community plaza, it’s a place where locals and visitors alike can grab a latte or craft cocktail, meet up with friends, listen to live music...or simply relax.

LEASING BROCHURE

The Larson Group was tasked with interpreting the vision of the developer, architects and designers into a visual story depicting what this special project will ultimately be. Ground had not yet been broken, so imagery was selected, palettes created and the overall look and feel was developed to convey the eclectic and energetic vibe of NOHO WEST.

Mixed-Use |  700,000 square feet

A true live-work-play environment in Silicon Valley. 
• 225,000 square feet of Retail and Restaurant space
• 168 room upscale Hyatt Centric Hotel
• 10 screen ShowPlace ICON luxury cinema
• LinkedIn in 441,000 sq. ft. of Class A office space
• 330 contemporary apartments (98% leased)
• 9-level parking garage
• Numerous plazas and a community park

Shopping Center  |  191,000 square feet

The $135 million lifestyle hub on Pacific Coast Highway provides expansive views of Huntington Beach’s open coastline. Close to 60 shops and restaurants, the centerpiece of a larger, 31-acre hotel and residential project emerging among the city’s eclectic mix of surf shacks and bohemian bars.

THE CAMPAIGN: Take me to the city.

A layering of texture, art and imagery, blend to create a feast for the senses with this Instagram inspired look and feel. The Huntington Beach active, laid-back lifestyle is depicted in a pictoral collage, that mixes with the offerings, because at Pacific City, it’s all one thing. It is seamless.. the beach, the sky, the life, the center. The handwritten copy is simple and descriptive of the experience, with a bit of poetic whimsy thrown in. The custom-made organic wave illustration lends a tribal, surf cultural appeal overlaying a clean image of surf city’s favorite sport. The tagline... “take me to the city” is a direct call-to-action that beckons guests to return again and again.

A photoshoot on the beach (directly across from the center), The Larson Group Creative Directors/Photographers captured the free-spirited imagery used throughout the campaign.

The campaign was launched for the Grand Opening in November 2015 with a website (90,000 hits within the first 3 weeks of going live), print ads, promotional lookbook deck, social media, in-center signage and event collateral.

Shopping Center  |  841,000 square feet

A true neighborhood center and gathering place for people of all ages and stages. Bella Terra was looking to revitalize the center and make it a destination for connection and entertainment, getting fit and feeding the family, a wardrobe update and pampering treat, a brighter smile and clearer vision, stocking up and chowing down, home decor and more...

The Campaign:  Your Everyday Everything.

A blend of imagery that depicts the fullness of "everyday" is mixed with black and white blocks to convey the bold, yet laid back way of life at Bella Terra. Visuals of the offerings tell the story of what will be found, and the people allow the reader to see themselves mirrored in the place. From fashion to fitness, necessities to nails, beauty to baristas...the tagline says it all...at Bella Terra, you will find...Your Everyday Everything.

All campaign images captured by The Larson Group in-house photographers, Michelle Larson and Julie Cimpko on-site at Bella Terra.

Shopping Center  |  300,000 square feet

South Coast Collection, affectionately called SoCo, is the only progressive Design Center of its kind in Orange County. The project features design, showroom and creative office space strategically located in the heart of coastal Orange County. Burnham USA purchased the property in distress and has spent millions of dollars redesigning and merchandising the center.

THE CAMPAIGN:  SOCO IS OHSO...

The objective was to showcase SoCo as THE destination in Orange County for unique and eclectic home decor and interior services. The goal was also to change the perception of the center as difficult to find, with lackluster retailers.

The campaign featured a fresh twist on interiors that has a fashion flair, using a cool green/blue palette representing the “green” approach to the architecture and environmental design of the center, as well as images that feature the character of the retailers and the place itself. The ads appealed to a younger, more chic clientele, looking for a unique home shopping destination without having to drive to LA. Playing off of the nickname – SoCo – SoCo is OhSo became the tagline, adding fun, hip words to complete the message – fresh, chic, new, festive, green, inspired, etc.  The modern logo design was applied to monument signage and utilized throughout the center for a cohesive connection. Light pole banners were hung throughout the area within Costa Mesa for way-finding, as well as designing a sophisticated interactive map on the website. With the presence of a huge LED board directly on the 405 fwy, we were able to create graphics that feature the exciting new merchants.

This campaign has created a new perception for this brand new concept. No longer do customers feel that this center is tired and boring. Now SoCo has been embraced as an OC hot spot for cool urban style shopping and dining.

LIV Development develops communities throughout the Sunbelt region, specializing in multifamily apartments that improve the lives of residents, benefit communities and provide solid returns for investors.

THE CAMPAIGN:  Welcome Home Austin

The "Welcome Home Austin" campaign established Whitestone as the finest luxury apartment community in Austin. The collage of vibrant Texas infused imagery conveyed the downtown yet downhome energy of the location and the community. References to the style and amenities gave a sense of the refined yet relaxed property.

Shopping Center  |  110,000 SF

A new shopping & dining area in downtown Leawood, Kansas with tree-lined streets and one-of-a-kind specialty boutiques along with new to market aristanal restaurants. 

THE CAMPAIGN: EAT. SHOP. INDULGE. DISCOVER.

The look/feel of the campaign is based around flat lay photography which allows for multiple categories and products to be highlighted in a visual pleasing way. The strong use of black and white colors mixed with subdued accent colors makes the campaign impactful and quite modern. The tagline “EAT. SHOP. INDULGE. DISCOVER.” draws the reader in and quickly identifies what can be experienced at Park Place.

Bridal Gowns and Accessories

Casablanca Bridal is one of the most recognized, fastest growing, bridal gown manufacturers in the world. Committed to quality, original designs and attention to detail, each gown is hand-made using the finest quality fabrics and lace, Swarovski crystals, and hand-sewn embellishments.

Flagship Store Launch

Whitepalm Luxury Apartment Homes

LIV Development develops communities throughout the Sunbelt region, specializing in multifamily apartments that improve the lives of residents, benefit communities and provide solid returns for investors. Whitepalm is a luxury apartment community located in Port Orange, Florida.

THE CAMPAIGN: Life Well Lived.

The campaign brings a fun, warm feeling to attract the younger demographic to Whitepalm Luxury Apartment Homes. The soft pastel colors, modern patterns and lifestyle imagery come together to represent Whitepalm as the perfect beach community.