Shopping Center | 125,000 square feet
Lido Marina Village, the iconic historical bayside property in Newport Beach, CA, has been artisanally revitalized by DJM Capital Partners. This transformed, charming village with a laid-back-luxe vibe brings the LA fashion scene to The OC. With a collection of new-to-market coveted boutiques, restaurants and creative office space, all overlooking the Newport Harbor, Lido Marina Village has become a destination like no other.
THE CAMPAIGN: Chic, Casual, Curated...
The campaign highlights the geographic location and all that it has to offer; the views, the ocean air, the sound of the seagulls and the water lapping against the dock. The marketing visuals feature distinctive seaside imagery, accompanied by words and phrases that define the attitude and overall experience. The fonts chosen create a balance between modern and vintage, like the village itself.
All campaign images captured by The Larson Group in-house photographers, Michelle Larson and Julie Cimpko on-site at Lido Marina Village.