Mixed-Use | 300,000+ square feet
NOHO WEST stands as the San Fernando Valley’s new urban center in North Hollywood, just west of the popular NOHO Arts District. The project will provide over 300,000 square feet of new retail stores and restaurants, a professional office tower and hundreds of multi-family residential units. Designed with a main street and community plaza, it’s a place where locals and visitors alike can grab a latte or craft cocktail, meet up with friends, listen to live music...or simply relax.
The Larson Group was tasked with interpreting the vision of the developer, architects and designers into a visual story depicting what this special project will ultimately be. Ground had not yet been broken, so imagery was selected, palettes created and the overall look and feel was developed to convey the eclectic and energetic vibe of NOHO WEST.