River Oaks District is a mixed-use development in an affluent community in Houston, Texas. An exclusive collection of designer brands, first to market restaurants, along with luxury apartment living and upscale office space, this destination offers a unique and distinctive experience to a discerning audience.
THE CAMPAIGN: UNDENIABLY…
Spring is in full bloom at River Oaks District. Taking inspiration from this season’s most prominent trends, we conducted our photo shoot in a studio laden in soft pastel tones, accented subtly with exotic fresh flowers. This elegant simplicity allowed the fashions to take the lead. Each ad features images from a single store to tell a particular story, while the Trend Guide gives a spread to each boutique for a pleasant peruse through the flip book. The entire production was captured on video to portray a perfect representation of the season in motion. The dreamy, aspirational feel of this campaign draws the viewer in and deepens their UNDENIABLE attraction to River Oaks District.
All campaign images captured by The Larson Group in-house photographers, Michelle Larson (fashion) and Julie Cimpko (products).