Shopping Center  |  150,000 square feet

The Streets of Brentwood is strategically located on almost 56 acres within the rapidly expanding hub of four major regions – Bay area, Tri-Valley, Sacramento Delta, and the Central Valley. This high-end shopping destination features more than 50 stores and restaurants and a 14-screen AMC IMAX theater drawing over 1.5 million visitors annually.

CAMPAIGN:  HELLO...

The "hello" concept featured merchandise displayed in a playful way, creating different shapes each season;

hello, springtime (a flower)
hello, schooltime (a lunchbox)
hello, holidays (a Christmas tree)

All collateral begins with a welcoming "hello" message married with bright, seasonal colors. The mood is fun, fresh and approachable with the flexibility to highlight multiple retailers from the shopping center.