Resort & Spa  |  Ubud, Bali

In a verdant valley in Bali’s cultural heart, nestled among lush mountains and scenic rice fields, Wapa di Ume is a resort like no other. The oasis of calm and serenity is owned and entirely staffed by Balinese, offering guests an authentic immersive experience. With a total of 33 units, including spacious suites with private view decks and luxurious villas with private pools overlooking exotic natural beauty, every facet of the property is exceptionally dreamy. 

THE CAMPAIGN: Bali Beckons, Answer the Call

The creative concept features a visual feast for the eyes with imagery of Wapa di Ume’s stunning rooms, pool area and surrounding unrestrained views. The headline prompts a call-to-action…while the subhead extends the invitation. The campaign plays on the dreams of the reader… all of which have Bali as a must-see destination, or they have been before and have promised themselves to return. It’s not tough to sell paradise, and this resort epitomizes heaven on earth. Designed are ads, as a two-page spread and full pages, as well as an eblast highlighting promotional packages available to please a variety of travel objectives.