Aurum

Situated in the heart of Irvine, CA, Aurum is a luxury apartment community that embodies sophistication and Southern California style. The Larson Group shaped the brand from the ground up—developing the name, identity, and creative vision that define its modern elegance. Drawing inspiration from the meaning of “Aurum,” Latin for gold, the branding reflects a sense of warmth, refinement, and contemporary living. Clean design, luminous imagery, and an elevated tone bring the essence of this vibrant community to life.

Marketing Strategy - Research - Brand Direction - Brand Campaign - Digital Leasing Brochure - Stock Photo Library