BRAND STRATEGY + IDENTITY:
NAMING – MARKETING STRATEGY – EXECUTION – RESEARCH – MARKETING PLAN – BUDGET – CREATIVE CAMPAIGN – WEBSITE – PHOTOGRAPHY – ART DIRECTION – SOCIAL MEDIA MANAGEMENT
The Isle, located in highly desirable Newport Beach, CA, replaced a dilapidated apartment complex with the first new home development in the area in ten years. Part of the Mariner Shores community, The Isle encompasses 36, 3-story townhomes designed and built by Intracorp Homes.
Worked in partnership with the client prior to breaking ground to conceptualize a comprehensive plan from naming to marketing execution. By working on the project from its initiation, our team was able to collaborate with all partners involved in the development to create a very comprehensive package that became a guide for all that the project stood for. The brand book set the tone, so every aspect of the experience felt seamless and connected.
BRAND STRATEGY + IDENTITY:
NAMING – MARKETING STRATEGY – EXECUTION – RESEARCH – MARKETING PLAN – BUDGET – CREATIVE CAMPAIGN – WEBSITE – PHOTOGRAPHY – ART DIRECTION – SOCIAL MEDIA MANAGEMENT
The Isle, located in highly desirable Newport Beach, CA, replaced a dilapidated apartment complex with the first new home development in the area in ten years. Part of the Mariner Shores community, The Isle encompasses 36, 3-story townhomes designed and built by Intracorp Homes.
Worked in partnership with the client prior to breaking ground to conceptualize a comprehensive plan from naming to marketing execution. By working on the project from its initiation, our team was able to collaborate with all partners involved in the development to create a very comprehensive package that became a guide for all that the project stood for. The brand book set the tone, so every aspect of the experience felt seamless and connected.
The Isle Web Video