CREATIVE CAMPAIGN + IDENTITY:
Photography – Art Direction – Event Collateral – Website
The iconic bayside property revitalized by DJM Capital Partners, transforms the traditional shopping experience into a charming village with a laid-back-luxe vibe. With a collection of highly curated retail boutiques, restaurants and creative office space, all overlooking the Newport Harbor, Lido Marina Village is a center like no other.
Created the grand opening campaign and beyond, highlighting the geographic location and all that the amazing destination has to offer; the views, the ocean air, the sound of the seagulls and the water lapping against the dock. The marketing visuals featured distinctive seaside imagery accompanied by words and phrases that defined the attitude and overall experience.
MARKETING STRATEGY + EXECUTION:
Research – Marketing Plan – Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships
A contemporary residential tower, Class-A office tower, 200,000 square feet of walkable shops and rooftop restaurants, the National Museum of African American Music and world-class entertainment offerings sets the backdrop for this neighborhood renaissance rooted in the thriving artistic culture of Nashville, with a fresh interpretation all its own.
Over a five-year period managed and executed all aspects of marketing and creative services from predevelopment to Grand Opening and beyond. Developed strategies and tools to successfully lease the office, retail and apartments and collaborated with local partners to create unique activations and engagements. The campaign, featuring local artists and influencers, brought a fresh, exciting vibe to Nashville’s hottest destination.
MARKETING STRATEGY + EXECUTION
Marketing Plan – Budget – Creative Campaign – Event Execution – Digital – Partnership Marketing
A new kind of lifestyle destination in the Tri-Valley area which includes an electric mix of local and regional retail, dining, and entertainment. Offering a vibrant marketplace in the heart of downtown San Ramon. Part of the greater Bishop Ranch area surrounded by office and residential.
Engaged to create and execute the Grand Opening through first year of operations marketing strategy. Included barricade design, tenant coordination and activation, original event concepts to drive traffic and sales along with digital footprint foundation.
MARKETING STRATEGY + EXECUTION:
Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships
A ground-up mixed-use development in an affluent community in Houston, TX. Offering a collection of luxury retail, first-to-market restaurants, an apartment tower and Class-A office space.
Reviewed overall project goals, conducted research and created a marketing strategy and budget including; advertising, events, public relations, tenant relations, tourism, leasing and more… in order to drive awareness, traffic and sales to the center. Worked with the on-site operations/marketing team over a four-year period to execute the plan. Developed a creative campaign that showcases River Oaks District’s most outstanding features in an elegant layering of visuals and descriptive words. Photoshoots used stunning models wearing exquisite fashion at a location that screams luxury lifestyle in Houston.
MARKETING STRATEGY + EXECUTION:
Research – Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships
A redeveloped, mixed-use project in the heart of Buckhead Atlanta, GA. The center went from a dilapidated restaurant/club scene to an outdoor luxury shopping, dining, living district where art, style and ambiance converge.
Tasked to revamp the brand direction to better highlight “walkable luxury.” Built a strategic plan based on research and ROI. Developed a creative direction that featured the architectural beauty of the project juxtaposed with the high-end designer fashions from center tenants. The rebrand also incorporated local artist’s works that were commissioned throughout the center and used as backdrops in photoshoots. Developed a partnership with SCAD (Savannah College of Art & Design).
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P H O T O G R A P H Y
A D V E R T I S I N G
T R E N D G U I D E
CREATIVE CAMPAIGN (CONSUMER + B2B) – PHOTOGRAPHY – ART DIRECTION
An open-air, mixed-use center in the heart of Manhattan Beach, CA. Offering retail, dining, and office space in an indoor-outdoor environment.
Conceptualized the creative brand direction which highlighted the beautiful beachside location of the center, and all that Manhattan Village has to offer – comfy lounging spaces, chef-inspired restaurants, charming boutiques and more.
CREATIVE CAMPAIGN + IDENTITY:
Photography – Art Direction – Event Collateral – Website
Providing expansive views of Huntington Beach’s open coastline and offering close to 60 shops and restaurants. The project is the centerpiece of a larger, 31-acre hotel and residential project emerging among the city’s eclectic mix of surf shacks and bohemian bars.
The overarching goal was to create a surf-inspired campaign with strong original imagery from the local area. The custom photography, layered with art and texture, blend to offer a feast for the senses. The
BRAND IDENTITY – CREATIVE CAMPAIGN – WEBSITE – PHOTOGRAPHY – ART DIRECTION
South Coast Collection, affectionately called SoCo, is the only progressive Design Center of its kind in Orange County. The project features design showrooms, creative office space and dining all located in the heart of coastal Orange County.
Created a brand identity which showcased SoCo as THE destination in Orange County for unique and eclectic home décor and interior services. The goal was to change the perception of the project as difficult to find, with lackluster retailers to the hub of design and home shopping.
Orange County has some of the best dining destinations in Southern California. The Larson Group was fortunate to work on the OC Dining Guide for the third year, a 60 page book highlighting over 100 dining options. The online flipbook included videos of select chefs and restaurants. The Larson Group in-house photographers Michelle Larson and Julie Cimpko photographed over 95% of the book.