Full Definition of BEAUTY. 1 : the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit : loveliness. 2 : a beautiful person or thing; especially : a beautiful woman.
Here at The Larson Group it is our job to create beautiful, meaningful advertisements that inspire and evoke a response. Oftentimes this beauty is a woman we photograph to be so alluring, that she becomes someone to aspire to be. We combine this with a pleasing color palette, elegant typography, mixed with words that complete the picture of perfection... the finished project is art that we birthed with our imagination. It's understandable then, why we keep our eyes and hearts open to beauty in all of its vast forms. We look for inspiration that helps to keep our collective creative juices flowing. Many times this comes from outside of us and then reincarnates as an idea or concept that takes on a life of its own. This is the very reason doing this Word of the Week project is important... it keeps us inspired, seeking the beauty, so we can manifest it into what we do.
Enjoy these examples of what Beauty means to each of us...
Michelle Larson - Beauty is everywhere. I created this dimensional collage/mandala to visually express the beauty I see and feel all around me. From plants and trees, to the sea and all of its miraculous treasures... to soulful beauty represented with a clay Buddha - which was given to me while traveling in India, crystals that were blessed by a shaman at the Temple of the Woman at Machu Picchu in Peru, and a geode that was a gift from a lovely stranger in Morocco.
I seek beauty and it finds me. I surround myself with beauty and in envelops me.
Julie Cimpko - I think we tend to see beauty as something perfect but often beauty is dark, imperfect, broken. It reminds me of a quote by Helen Keller "The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart."
Chelsea Hipley - Beauty is way more than skin deep. It is almost intangible; more like a feeling. Seeing the beauty in people, things and places makes my world a better place.
Susan Shepardson - I like having flowers in my home. The beauty of flowers are magical; they exude positive energy and provide indescribable joy. Thank you Mother Nature for your beautiful treasures.